Keystone Mild is providing a brand new thematic fishing pack, merch and an opportunity for a couple of to win prizes assured to place them into the “gone fishing” mind-set.
With Keystone Mild, fishing will at all times be a easy catch. Getting into its second 12 months, Keystone Mild’s thematic packaging has been revamped within the model’s recent new visible id and incorporates a lake, dock and fishing lures. This new pack will stick out on shelf and the design shall be mirrored in merchandise, point-of-sale, and localization, all in an effort to ensure a easy catch this season.
By way of April 30, Keystone Mild followers can scan the QR codes on the beer’s new fishing pack to enter two giveaways. Customers shall be entered within the grand prize sweepstakes for an unique fishing journey for them and as much as 4 of their buds. They’ll even have an opportunity to immediately win unique fishing gear.
“There’s nothing fairly like the joys of slipping in your vest and gearing as much as hit the water,” mentioned Allison Miller, Keystone Mild advertising and marketing supervisor, in a press release. “For 2 years, Keystone Mild has been the smoothest companion on the water and now we’re providing followers a brand new, easy fishing expertise. We’ll take away the stress of planning so you possibly can deal with having fun with an ideal day with Keystone Mild and new gear this season.”
Keystone Mild is providing one in every of 5 grand prize regional fishing journeys. Winners will obtain a fishing getaway expertise for themselves and as much as 4 of their buds, together with lodge lodging, a full day guided fishing expertise, and a $1,500 journey stipend. The regional fishing experiences will happen within the following places:
• Orofino, Idaho
• Lake of the Woods, Minnesota
• Lake Erie, Pennsylvania
• Pawleys Island, South Carolina
• Austin/Lago Vista, Texas
Customers 21 and older who don’t win one of many regional fishing journeys nonetheless have an opportunity to win different prizes from the Keystone Mild collaboration with Realtree together with deal with field coolers, fishing vests, fishing shirts designed with a customized Realtree fishing sample, beverage wraps, and hats. Prompt prizes might be gained by scanning the QR code discovered on the model’s packaging and level of sale items or by visiting www.keystonelight.com/fishing.
To additional assist fishing fans prepare for his or her subsequent huge catch, Keystone Mild plans to launch a line of fishing-themed merchandise, inclusive of quick sleeve shirts, lengthy sleeve shirts, hats, pins, stickers and a fishing shirt made in collaboration with Realtree. The merch shall be accessible for buy on-line at www.keystonelight.com beginning in February.
Keystone Mild’s fishing thematic packaging marks the start of a bigger fairness design replace from the model. The brand new packaging incorporates a can of Keystone Mild on a fishing dock with fishing hooks and bait and shall be accessible nationwide in 15-, 24- and 30-packs.
