Liquid Dying, Los Angeles, introduced its new distribution settlement with Huge Geyser, New York. This settlement strengthens Liquid Dying’s presence in one of many nation’s most necessary beverage markets and is a major milestone as the corporate continues to satisfy quickly rising shopper demand, it says.
Liquid Dying has efficiently scaled its model throughout the mountain water, soda-flavored glowing water and iced tea classes and can be launching within the better-for-you power drink class in 2026. Its entertainment-first advertising technique focuses on creating true comedy that wins on social media and has constructed it into the No. 2 most adopted beverage model globally throughout TikTok and Instagram, the corporate says.
“For practically 40 years, Huge Geyser has constructed its popularity on scaling among the largest names within the beverage enterprise. Liquid Dying is the following large beverage large, efficiently taking part in in three classes and shortly including power as a fourth,” mentioned Jerry Reda, president and chief working officer of Huge Geyser, in a press release. “Their culture-defining advertising is completely aligned with the excessive power of our firm and New York. We’re thrilled to deliver Huge Geyser’s unmatched execution to this iconic model, and we look ahead to cementing Liquid Dying as a powerhouse on the East Coast.”
Liquid Dying’s new better-for-you glowing power drink is co-formulated with board licensed surgeon and longevity specialist Dr. Darshan Shah. The product accommodates simply 100 mg of caffeine, which is the same as a cup of espresso. The caffeine is of course sourced from espresso beans, not artificial sources. The road has no sugar, no sucralose, no aspartame, and no erythritol. It’s sweetened with a mix of stevia and allulose, with the corporate highlighting research have proven that allulose helps to take care of blood sugar ranges. The system consists of important B12 and C nutritional vitamins, in addition to L-Theanine. Power drinks are the No. 1 merchandise within the baskets of current Liquid Dying customers, it says. That is essentially the most anticipated class launch for Liquid Dying.
“At Liquid Dying, we’ve constructed a uncommon, multi-category wholesome beverage platform beneath a single model title. Working with Huge Geyser brings us the highest operator in NYC and New York distribution and new attain for our model on the earth’s most influential market,” mentioned Mike Cessario, founder and CEO of Liquid Dying. “We’re the primary better-for-you beverage model constructed on comedy, and we’re persevering with to scale our model with a strong innovation pipeline for 2026, together with launching our better-for-you power drink line. As we put together to enter this new class, Huge Geyser is the proper companion for this subsequent chapter of development.”
Along with its nationwide retail footprint and on-line presence, Liquid Dying has tapped into the facility of New York by partnerships with its most iconic leisure venues to deliver wholesome, sustainable merchandise to their followers. The model is setting a brand new normal for non-alc manufacturers on-premise, underscoring its distinctive positioning to win in social consumption events. Liquid Dying has a long-time strategic partnership with Reside Nation, by which tens of hundreds of thousands of cans have been bought and a whole lot of tons of plastic waste eradicated at venues and festivals. Earlier this yr, Liquid Dying introduced an built-in advertising partnership with the MSG Household of Firms. The multi-year deal showcases and sells Liquid Dying merchandise throughout its premier sports activities and leisure belongings together with New York’s Madison Sq. Backyard, The New York Rangers, Sphere, Radio Metropolis Music Corridor and The Beacon Theater.
