Liquid Demise, Los Angeles, introduced its new distribution agreements with Sundown Distributing, a Southern California subsidiary of Hand Household Corporations, and with Pacific Northwest distributors: The Odom Corp., Bigfoot Drinks and Summit Beverage Distribution Co. These agreements strengthen Liquid Demise’s presence alongside the West Coast because it scales to satisfy quickly rising client demand, it says.
Liquid Death is a wholesome beverage firm throughout a number of classes comparable to mountain water, soda-flavored glowing water, and iced tea classes. Within the coming weeks, Liquid Demise will launch a better-for-you power drink line.
“At Liquid Demise, we’ve constructed a multi-category wholesome beverage platform beneath a single model identify, an extremely uncommon feat for a beverage model solely 5 years previous in bodily retail. As we glance to scale our retail footprint on the West Coast, these best-in-class distribution companions will deliver us the best degree of execution and deep native experience in these key markets,” mentioned Mike Cessario, founder and CEO of Liquid Demise, in an announcement. “Our differentiated comedy-driven advertising technique has quickly and effectively constructed model consciousness, and we’re targeted on assembly our followers wherever they’re. We have now an thrilling innovation pipeline for subsequent 12 months and are weeks away from launching our better-for-you power drink line in bodily retail. As we put together to enter this new chapter of development, Sundown, Odom, Bigfoot and Summit are the right companions.”
Sundown Distributing is a part of Hand Household Corporations’ alcoholic and non-alcoholic beverage distribution community, which incorporates Lakeshore Beverage (Illinois), Bluegrass Beverage (Kentucky), and TriStar Beverage (Tennessee), and it just lately acquired Basic Beverage and Stone Brewing to increase its footprint to the broader Los Angeles metro space. Liquid Demise’s new partnership with Sundown Distributing will deliver the best degree of operational excellence of Hand Household Corporations in present channels and increase Liquid Demise into new channels, it says.
“At Sundown, we’ve created a strong path to market in Southern California that’s unmatched. We’re thrilled to deliver that to Liquid Demise and its disruptive model,” mentioned JR Hand, president and CEO of Hand Household Corporations, in an announcement. “We’ve distributed beloved drinks for 3 generations, and Liquid Demise is already one in all our prime manufacturers by quantity in present markets. Increasing into Los Angeles — Liquid Demise’s house base — is an thrilling alternative to deepen our partnership and drive significant development for a model that shares our revolutionary imaginative and prescient.”
Within the Pacific Northwest, Liquid Demise is partnering with three prime unbiased distributors, The Odom Corp., Bigfoot Drinks and Summit Beverage Distribution Co. in key markets together with Seattle, Alaska and Southern Oregon.
“As a multi-generational, family-owned distributor dedicated to delivering best-in-brand drinks and superior service, The Odom Corp. is thrilled to accomplice with Liquid Demise,” mentioned Brandon Odom, government vice chairman of gross sales on the Odom Corp. “Liquid Demise has disrupted the better-for-you beverage house and is a pure match for our premium portfolio. We’re excited to leverage our deep distribution community throughout the Pacific Northwest.”
These distributor upgrades coincide with Liquid Demise’s anticipated new class launch: better-for-you power. Liquid Demise’s new glowing power drink is co-formulated with board licensed surgeon and longevity specialist Dr. Darshan Shah.
The product accommodates an ‘unextreme caffeine’ degree, simply 100 mg of caffeine, equal to a cup of espresso. The caffeine is of course sourced from espresso beans, not artificial sources. The road has no sugar, no sucralose, no aspartame and no erythritol. It’s sweetened with a mix of stevia and allulose. Research have proven that allulose helps to keep up blood sugar ranges, the corporate says. The method consists of important B12 and C nutritional vitamins, in addition to L-Theanine and Magnesium. Power drinks are the No. 1 merchandise within the baskets of present Liquid Demise buyers, and the corporate is worked up to launch the brand new class to their 15 million social media followers, the corporate says.
Liquid Demise’s speedy model consciousness development stems from its entertainment-first advertising technique, which focuses on creating true comedy that wins on social media and has constructed it into the No. 2 most adopted beverage model globally throughout TikTok and Instagram, in accordance with the corporate.
Up to now 12 months, the model has launched comedic campaigns with influential celebrities and types comparable to Ozzy Osbourne, Kylie Kelce, Amazon, Yeti, Yahoo! Fantasy, and most just lately The Working Man. In-house created and produced advertisements usually ship a 1:1 like-to-share ratio and virality together with latest favorites ‘Small Cans’ and Poisonous Avenger. After rating because the No. 1 most participating beverage advert throughout final 12 months’s Massive Recreation in accordance with EDO, Liquid Demise will air its second nationwide Massive Recreation spot in February 2026.
https://www.bevindustry.com/articles/97486-bold-branding-delivers-liquid-death-its-edge
