The lotus flower has vital that means for a lot of cultures and religions around the globe. For Scott Strader, founder and CEO of Lotus Plant Energy, the lotus was an inspiration for his plant-based power drink model that he established in 2007.
Since then, the Lake Tahoe, Calif.-based model has been on a mission to redefine power drinks, Strader says, drawing inspiration from the long-lasting lotus flower’s steadiness of thoughts, physique and spirit to “craft wellness pushed plant-based power drinks that ship each style and performance.”
The Lotus portfolio options eight varieties, which all are available in cane sugar and nil sugar variations. The lineup consists of ready-to-drink (RTD) power drinks, two cream bases, Energy Ups and several other concentrates.
“Our flavors have been pushed by the success of our taste infused power drink concentrates, utilized in over 15,000 espresso outlets,” Strader states. “The highest-selling flavors have been not too long ago provided in RTD cans that includes huckleberry, raspberry, mango, strawberry, watermelon and boysenberry-infused choices. These identical six flavors can be found in each sugar-free and cane sugar choices.”
The Gold Lotus is the model’s authentic taste. Strader shares the explanations behind Lotus’ drinks being accessible in each zero sugar and cane sugar varieties.
“We provide each cane sugar and nil sugar choices to fulfill shoppers the place they’re at on their wellness journey,” he says. “Some prioritize all-natural sweetness and full-bodied taste, whereas others search low-calorie, no-sugar choices that align with their dietary targets. Each codecs ship the identical clear, plant-powered power with out ever compromising on taste.”
The RTD lineup at the moment options all glowing choices. Strader says the model is repeatedly assessing market calls for to see the place there are gaps in what shoppers are in search of.
“Our Lotus Plant Energy concentrates are utterly customizable, which implies not solely are you able to customise the colour and taste, however you may as well use nonetheless water as an alternative of glowing in the event you favor to not have carbonation,” he notes. “As shopper life evolve, we’re centered on increasing our portfolio into new codecs and utilization events with out shedding the purity, steadiness and plant-forward ethos that outline our model.”
When describing the present plant-based power market, Strader says shoppers are trying past caffeine depend for power and turning towards manufacturers that present extra perform and cleaner substances: intestine well being, stress resilience, immunity, temper help and so forth.
“What started as a distinct segment wellness motion is now shaping into mainstream, with plant-powered power rising as one of many fastest-growing useful beverage segments,” he notes.
Lotus Plant Energy bridges that hole between power and wellness, Strader provides.
“Formulated with Licensed Natural GRAS, plant-based substances, we utilized the holistic strategy to deal with the basis reason behind low power, stress, intestine well being, temper, immunity, focus and psychological readability reasonably than the signs, reasonably than synthetic substances in conventional mainstream power drinks,” he explains. “By combining pure caffeine with different useful, plant-based substances, Lotus delivers aware, sustained power that aligns with holistic residing, whereas at all times delivering on style.”
The founder and CEO shares the model’s proprietary mix is what makes it distinctive in comparison with different plant-based power drinks in the marketplace.
“Lotus is a ‘Plant Energy’ drink, powered by our distinctive proprietary Plant Energy Seven (PP7) mix that includes seven of earth’s energy crops that work synergistically to help pure power, focus, stress aid, intestine well being, psychological readability and immune protection,” Strader states. “Not like most power drinks that depend on a single caffeine supply, Lotus is multifunctional and integrates a number of plant actives for a smoother, extra balanced uplift. Our strategy combines historical botanical knowledge from the lotus flower with trendy dietary science, leading to a beverage that’s as useful as it’s flavorful.”
The corporate’s most up-to-date innovation is its Plant Pop, a multifunctional, plant-powered soda that Strader says is redefining the complete soda class.
“Customers right this moment need greater than taste,” he states. “They’re in search of intestine well being, stress help and immunity advantages in a single drink. We created Plant Pop to ship all that and extra: clear substances, actual fruit taste and useful wellness the entire household can take pleasure in.”
The way forward for plant-based power lies in multifunctionality, Strader shares, power plus added advantages like stress help, temper elevation and cognitive readability.
“Customers need drinks that do extra for his or her wellness, and Lotus is uniquely positioned to steer that shift,” he says. “Because the class matures, we’ll proceed increasing into new flavors, supply codecs and useful territories that hold us on the forefront of aware power innovation with the ability of crops.”
Lotus is extra than simply an power drink, it’s a wellness motion powered by crops, Strader notes.
“Each Lotus product is crafted to ship on style and performance whereas supporting steadiness of thoughts, physique and spirit,” he concludes. “Our purpose is to encourage a brand new technology of unpolluted power seekers to gasoline their lives naturally, with out compromising their well being and well-being.”
