Miller Lite, a model of Chicago-based Molson Coors Beverage Co., and Kingsford, Oakland, Calif., are heating summer time up as soon as once more with the return of the Kingsford x Miller Lite Beercoal, charcoal briquets made with actual beer.
After promoting out in file time on the Miller Lite Store each in 2022 and 2023, Beercoal is again by in style demand and now accessible for the primary time ever at retailers nationwide — however just for a restricted time.
Beercoal is crafted by infusing the efficiency of Kingsford Unique Charcoal with actual Miller Lite, delivering a daring, smoky style to each chew, the businesses say.
“This partnership was born from a shared love of taste and bringing individuals collectively — and it’s again as a result of individuals couldn’t get sufficient of it,” stated Mitchell O’Furey, head of promoting at Kingsford, in a press release. “Collectively, Miller Lite and Kingsford flip on a regular basis grilling into one thing legendary. It’s about good occasions, daring style, and profiting from summer time.”
Fast, dependable and flavorful, Beercoal is as straightforward to make use of and as reliable as any Kingsford charcoal, the corporate says. Like all Kingsford charcoal, Beercoal is designed with extra edges and signature grooves to catch the flame sooner, it lights shortly and is grill-ready in about quarter-hour, it provides.
Kingsford x Miller Lite Beercoal is on the market for a restricted time at retailers nationwide, whereas provides final.
