Mountain Dew, a model of PepsiCo, is shaking issues up with its newest launch: Soiled Mountain Dew Cream Soda Dew, the primary indulgent taste in its portfolio to satisfy rising client calls for within the rising class, the corporate says.
This new taste mixes the long-lasting citrus kick of Mountain Dew with a clean cream taste twist, delivering a particular and indulgent style, it provides.
Earlier this yr, Innova Market Insights launched its “Dirty Soda Traits: World Market Overview,” which highlighted its rising reputation, notably amongst younger millennials and Gen Z.
Following within the footsteps of cult classics like Mountain Dew Baja Blast and Mountain Dew Code Crimson, Soiled Mountain Dew reinforces the model’s legacy of pushing taste boundaries whereas staying forward of the curve, the corporate says.
The drink will make its first splash on the NACS Present in October, with nationwide availability rolling out in early 2026.
In an announcement, Mark Kirkham, chief advertising officer at PepsiCo Drinks U.S., mentioned: “Mountain Dew has at all times pushed boundaries with flavors that grow to be cultural phenomena. Soiled Mountain Dew Cream Soda, with its creamy indulgent style, is simply one other instance of how we leverage innovation to have interaction our followers. As a model that has at all times embraced tradition, Soiled Mountain Dew takes the soiled soda pattern to an entire new stage ― as solely Dew can do.”
