The NACS Present as soon as once more set an attendance report for its respective host metropolis, following report crowds in Atlanta (2023) and Las Vegas (2024). Total, 25,136 attendees from 73 nations skilled 4 days of schooling, networking and a take a look at what’s scorching and new within the international comfort and gas retailing trade on the 2025 NACS Present, which happened Oct. 14-17 in Chicago.
Organized round 5 broad classes (in-store merchandise, expertise, facility operations, gas tools and providers and foodservice), the 440,000-square-foot expo featured 1,204 exhibitors. This included 184 exhibitors within the New Exhibitor Space and 36 new firms within the Comfort Catalyst part of the Cool New Merchandise Preview Room, which offered retailers with a singular take a look at services which might be comparatively new to the comfort channel.
Amongst these exhibiting on the expo flooring had been a plethora of beverage producers. The next are highlights from these exhibitors:
AriZona Drinks introduced the official launch of Rizzler Berry, a glowing juice cocktail that blends candy and juicy berries like strawberry, cherry, raspberry, and blackberry, with snappy apple for a fruity, bubbly drink, the corporate says. The corporate additionally promoted the current launch of the brand new Chocolate Egg Cream Soda, which was created in collaboration with the Tunnel to Towers Basis. A portion of proceeds from each can bought will instantly assist the muse in offering mortgage-free houses to the households of America’s fallen first responders and Gold Star households, in addition to aiding wounded veterans. Initially named after the frothy prime that seemed like cream, AriZona’s reimagination options no eggs or cream, as a substitute a swirl of milk, it says.
BeatBox provided samples of its latest limited-time taste providing: Candy Warmth Cinnamon. Simply in time for the vacations and timed round Nationwide Cinnamon Day (Nov. 1), this launch faucets into rising demand for flavored RTD’s and seasonal choices that deliver the warmth whereas temperatures drop, the corporate states.
Black Rifle Espresso Co. highlighted improvements for 2026. For its Black Rifle Power Zero Sugar it’s going to add Grape X and Tiger Strike. It additionally will launch in 2026 Chilly Brew in Simply Black and Vanilla varieties.
The Boston Beer Co. introduced the 2026 launch of Twisted Tea Excessive Lengthy Island Iced Tea.
Celsius Holding Corp. promoted the seasonal releases of Winter Wonderland from Alani Nu and Celsius Spritz Vibe Snowball Frost, each releasing in November 2025.
Picture courtesy of Celsius Holdings Inc.The Coca-Cola Co. promoted a wide range of drinks in addition to promoted upcoming launches. It promoted the BodyArmor Flash IV Stickpack vary, Powerade Xtra Bitter, Powerade Energy Water, CorePower, Merely, Minute Maid in addition to the restricted time providing Sprite + Tea. It additionally introduced the relaunch of Mr Pibb in late 2025 and January 2026 restricted launch of Easy Limeade with Cherry, and the 2026 launch of Weight loss plan Coke Cherry, Coca-Cola Cherry Float, Coca-Cola Cherry Float Zero.
Constellation Manufacturers highlighted a wide range of improvements slated for the top of 2025 and into 2026. A limited-time providing of Modelo Noche Especial will launch within the November-December 2025 time vary. In January, the corporate will launch Corona NA, Modelo Agua Fresca, Modelo Chelada NA and Limon y Sal. In February, the corporate will see the regional launch of Cerveza Barrilito. In March, the corporate will launch Corona Sunbrew Citrus, Modelo Chelada Supreme Mango Nada and Tropical, and the regional releases of Modelo Chelada Limon y Sal, Good Peals Spiked Apple Refresher and Vicky Mango.
Everlasting Water introduced the launch of its new 800-ml (27-ounce) bottle at this yr’s present. This new measurement gives shoppers a handy, on-the-go choice, assembly the rising demand for versatile premium hydration choices, the corporate says. Tailor-made for the comfort channel, the 800-ml bottle suits simply in baggage, gymnasium gear or automotive cupholders, making it excellent for gym-goers, commuters and lively, health-conscious shoppers, it provides.
J.M. Smucker Co. promoted its Café Bustelo Iced Coffees in con Leche, con Dulce de Leche and con Vanilla.
Keurig Dr Pepper showcased a number of improvements to return. Inside carbonated gentle drinks, Dr Pepper’s limited-time-offer Creamy Coconut will return in 2026 nationwide and on fountain. Additionally inside fountain, it shared that Sunkist Grape frozen and Dr Pepper Blackberry frozen flavors will be a part of fountain lineups. Inside vitality, its GHOST portfolio will debut in 2026 Bitter Strips and Welch’s Grape-Cran, in addition to new, smaller 8.4-ounce cans. From associate model C4, it highlighted Mango Fuego and Jolly Rancher Peach 2026 releases. From associate model Bloom, it promoted Strawberry Watermelon, Raspberry Lemon and Peach Mango flavors. Inside hydration, it shared that associate model Electrolit will introduce Cherry Ice in 2026. KDP additionally will increasing the provision and presence of the model’s Zero Sugar portfolio within the yr by means of its DSD system. Lastly, it introduced that Mott’s 12-ounce juice is launching into the comfort channel in Q1 2026.
La Colombe of Chobani LLC promoted its rotating 2025 seasonal lineup, together with Peppermint Mocha, which will likely be out there in November. Earlier releases this yr had been Strawberry Mocha, S’mores Latte and Pumpkin Spice. Chobani moreover promoted its excessive protein drinks out there in 15G Protein and 20G Protein.
Dwelling Necessities LLC’s flagship model 5-hour ENERGY introduced that Cotton Sweet, Fruity Rainbow and Confetti Craze are official additions to the model’s 17 taste lineup. As well as, the model launched an all-new taste, Firework Freeze, a mix of daring, juicy cherry, citrusy lime and candy-like blue raspberry impressed by the favourite freezer pop, that can launch nationwide subsequent yr. These three flavors will likely be out there for buy on 5hourEnergy.com and Amazon earlier than the top of 2025, with nationwide retail availability coming in early 2026. Firework Freeze will likely be out there in Could 2026 for a summer-ready rollout.
Molson Coors Beverage Co. introduced the March 2026 releases of Depraved Apple Bites and Merely Spiked Bolder, a 12% ABV in a 7.5-ounce can, and the February 2026 launch of Topo Chico Margarita Max Strawberry Hibiscus.
Monster Beverage Co. highlighted a variety of improvements slated for late 2025 and 2026. Among the many improvements are two new full-sugar Monster Power flavors, Orange Dreamsicle and Electrical Blue; Monster Extremely Wild Ardour, releasing in November; Juice Monster Dangerous Apple, which launched in October; Monster Power Lando Norris Zero Sugar, which launched in Las Vegas in October and will likely be out there nationally in February; Bang Lime, which is releasing in February 2026; Reign Watermelon Bitter Gummy, releasing within the spring 2026; Monster Extremely Punk Punch releasing in March 2026; and a liberty-themed Extremely Purple, White and Blue, releasing as a summer season 2026 limited-timed providing.
Nutrabolt, guardian firm to C4 Power, highlighted its launch of C4 Final Power x Godzilla, which was developed in partnership with Toho Worldwide. The limited-edition launch launched Nov. 3 on Godzilla Day. C4 Final Power Bitter Blue Razzilla delivers tangy blue raspberry taste with 300 mg of caffeine, zero sugar, and the model’s proprietary Tri-Stim Expertise (caffeine, TeaCrine, Dynamine) for sustained vitality and focus. The Godzilla launch will likely be supported by a full-scale marketing campaign spanning social, influencer, PR, digital, and retail activations, together with an immersive sales space expertise on the NACS Present. Moreover, C4 Efficiency Power showcased Cereal Killer, a fruity cereal taste that launched in late October. It additionally previewed C4 Efficiency Power Mango Fuego, a tropical-spicy fusion delivering 200 mg of caffeine and CarnoSyn Beta-Alanine for sustained efficiency. Mango Fuego will likely be shoppable Jan. 1 in shops and on Amazon and likewise made its trade debut on the 2025 NACS Present.
Pabst Brewing Co. introduced the Could 2026 launch of Pickle Pabst Blue Ribbon.
PepsiCo unveiled a number of prime model improvements and information for 2026. From Pepsi, it launched Pepsi Prebiotic Cola, that includes the traditional iconic style of Pepsi, with simply 5 grams of cane sugar, 30 energy, no synthetic sweeteners, and three grams of prebiotic fiber. Out there in Authentic Cola and Cherry Vanilla, in 12-ounce single cans for trial and eight-packs of 12-ounce cans, the brand new providing will likely be out there by means of digital retail beginning Black Friday and Cyber Monday and in retail shops in early 2026. Pepsi will debut 12-ounce glass bottles as an growth of the present portfolio in 2026 at retail and foodservice areas. Hitting cabinets in early 2026, Gatorade is launching Gatorade Decrease Sugar, the model’s first ever sports activities drink to function 75% much less sugar than Gatorade Thirst Quencher and comprise no synthetic flavors, sweeteners, or colours from synthetic sources. Muscle Milk is totally reformulating its ready-to-drink shakes with ultrafiltered milk and no synthetic flavors, synthetic sweeteners or added colours. The reformulated Muscle Milk merchandise will launch in new packaging with gradient tones and a much bigger emphasis on each protein content material and flavors. Mountain Dew is increasing into soiled sodas with Soiled Mountain Dew Cream Soda Dew, a brand new taste that fuses the model’s citrus kick with a easy cream soda twist. First previewed at NACS 2025, it’s going to roll out nationally in early 2026. Additionally from Mountain Dew is Baja Cabo Citrus is a tropical citrus punch taste. Hitting cabinets January 2026, Mountain Dew Baja Cabo Citrus will likely be out there nationwide all yr lengthy. Starbucks Espresso & Protein is a mix of premium Starbucks espresso with 22 grams of full protein. Out there in grocery and comfort shops within the U.S., the brand new RTD beverage will likely be out there nationally in two flavors and is being developed by means of the North American Espresso Partnership (NACP), a longstanding three way partnership between Starbucks and PepsiCo. New to the PepsiCo household, Poppi will deliver Cran Fizz again for the vacations. Out there in 12-ounce singles and four-packs, Poppi Cran Fizz boasts 25 energy, 5 grams of sugar, and prebiotics from cassava root fiber + agave inulin. Additionally returning this vacation season is Poppi Ginger Fizz containing 5 grams of sugar, 30 energy, and prebiotics from cassava root fiber + agave inulin.
Primo Manufacturers showcased its June 2026 launch of Pure Life Marvel Pack, that includes licensed characters from the Marvel Universe. The corporate additionally promoted its limited-edition Deer Park Spring Water that celebrated the town of Atlanta according to the 95th MLB All-Star Recreation. The bottle was designed by native artist George F. Baker III. It shared the 96th MLB All-Star Recreation, happening in Philadelphia, is also a Deer Park market and can once more flip to an area artist to design the limited-edition bottle.
Prepared promoted its Clear Protein Water, which comprises 20 grams of whey isolate protein and 5 key electrolytes, with zero sugar, no synthetic sweeteners, and no pointless fillers. Attendees might pattern the brand new Blended Berry taste.
Tropicana Manufacturers provided a variety of samples to attendees, together with Izze Glowing in Mango, Strawberry and Blackberry; KeVita Kombucha Pineapple Peach; Bare Coconut Water; Bare Protein Smoothies in Double Berry and Coco Gauff’s Pineapple Orange; and Tropicana Refreshers in Pineapple Mango, Fruit Punch Zero Sugar, Basic Lemonade and Strawberry.
The 2026 NACS Present will happen Oct. 6-9 in Las Vegas.
