NESCAFÉ introduced the enlargement of its U.S. portfolio with the launch of its latest innovation: NESCAFÉ Espresso Focus.
Answering the rising demand for customizable and handy at-home espresso, NESCAFÉ Espresso Focus simply dissolves in water or milk, delivering a easy means for espresso lovers to make a premium café-style, iced espresso-based beverage simply the way in which they prefer it, the corporate says.
Made with easy 100% Arabica beans, NESCAFÉ Espresso Focus is offered in two daring and full-bodied variations: NESCAFÉ Espresso Black and NESCAFÉ Espresso Candy Vanilla.
“Although Gen Z and millennial shoppers’ tastes are ever-evolving, having chilly, handy, customizable, and café-quality espresso stays in demand,” stated Felipe Acosta, senior model advertising and marketing supervisor for NESCAFÉ, in an announcement. “Following our profitable NESCAFÉ Gold Espresso and Ice Roast launches, delivering on these wants is a high precedence and NESCAFÉ Espresso Focus does precisely that. The model’s first-ever liquid espresso empowers shopper creativity and permits adventurous, trendy espresso lovers to create café-style drinks straight away ― with none further equipment and from the consolation of their house.”
NESCAFÉ Espresso Focus is available in a 300-ml bottle (making roughly 20 cups of espresso when ready as directed) and is offered at retailers nationwide beginning in February for a urged retail value of $9.49.
www.nescafe.com/us/