J. Lohr Vineyards & Wines introduced a brand new model identification and packaging of its alcohol-removed wine model ARIEL Vineyards. With a legacy that dates again to 1985, ARIEL Vineyards’ refreshed model is designed to enchantment to a broader viewers of recent customers searching for premium Chardonnay and Cabernet Sauvignon wines with out the alcohol, it notes.
Named after the ethereal spirit in Shakespeare’s The Tempest, the brand new label for ARIEL Vineyards showcases a lightweight and ethereal design with botanical illustrations that evoke a way of wellness, stability, and whimsy, in accordance with the corporate.
With a light-weight bottle and up to date screwcap closure, ARIEL Vineyards’ new look is each trendy and sustainable, it provides. A QR code on the again of every bottle invitations customers to dive deeper into ARIEL Vineyards’ storied historical past combining innovation with vineyard-driven, conventional strategies to supply the a very premium alcohol-removed wine.
On the coronary heart of ARIEL Vineyards’ winemaking course of is reverse osmosis, a patented method created by J. Lohr Vineyards & Wines. This course of permits the wine to retain its pure flavors whereas gently eradicating the alcohol, providing a classy expertise like that of conventional wines.
“ARIEL Vineyards was born out of a necessity for high quality non-alcoholic wine choices, which have been practically unimaginable to search out within the Nineteen Eighties,” mentioned Jerry Lohr, founding father of J. Lohr Vineyards & Wines, in a press release. “Leveraging our experience in crafting a number of the best Cabernet Sauvignon and Chardonnay from Paso Robles and Monterey County’s Arroyo Seco, we developed a patented course of that delivers a premium wine expertise with out the alcohol. We’re extremely pleased with ARIEL Vineyards’ pioneering position within the alcohol-removed wine class. With this refreshed branding, we’re excited to succeed in a brand new technology of customers who need non-alcoholic decisions with out compromising on high quality.”
The non-alcoholic beverage class has seen a major rise lately, pushed by altering client preferences. Based on business information from the Worldwide Wine & Spirits Document (IWSR), non-alcoholic drinks are the third-largest rising class within the U.S., with no-alcohol wine gross sales volumes growing by 18% in 2023 over 2022. Moreover, research present that Gen Z is consuming 20% much less alcohol than earlier generations at their age.
ARIEL Vineyards produces each a Cabernet Sauvignon and Chardonnay sourced from J. Lohr Vineyards & Wine’’ greater than 4,000 acres of Licensed California Sustainable property vineyards throughout the Central Coast. Crafted beneath the knowledgeable steerage of Steve Peck, vice chairman of winemaking, ARIEL wines are made with the identical dedication to high quality and craftsmanship present in all of J. Lohr Vineyards & Wines’ award-winning wines.
ARIEL Cabernet Sauvignon affords flavors of black currants, cherries, blueberries and chocolate, with tender tannins and a dry end, complemented by a touch of oak from the growing older course of. ARIEL Chardonnay, with its tropical fruit character and refined oak, has a particular mixture of buttery apple and butterscotch flavors, mixed with a toasty French oak bouquet, the corporate says. Each wines are gluten-free and comprise roughly one third of the energy of wines with alcohol.
ARIEL Vineyards is distributed nationally and internationally. The refreshed packaging will roll out to retailers, eating places, and on-line at https://www.jlohr.com/arielvineyards beginning within the first quarter of 2025.
