Nutrabolt, Austin, Texas, introduced a major new funding in Bloom Nutrition, the approachable wellness line based by Mari Llewellyn and Greg LaVecchia. The expanded funding in Bloom amplifies the Nutrabolt portfolio, extending its attain into new classes and utilization events, attracting a broader shopper base, the corporate says.
Nutrabolt will proceed to collaborate intently with the Bloom founders and administration workforce, who will nonetheless drive the model and lead its strategic imaginative and prescient.
The expanded funding follows Nutrabolt’s minority stake in January 2024 the place it led a $90 million financing spherical, which on the time, gave Nutrabolt a 20% possession stake within the firm. The preliminary funding offered Nutrabolt a chance to develop its energetic well being and wellness portfolio into the greens and superfoods area, whereas additionally providing super whitespace to pursue within the type of new product platforms and distribution alternatives. The funding thesis paid off with the meteoric success of Bloom Glowing Vitality, the power drink collaboration between Nutrabolt and Bloom, which launched in mid-2024 and expanded to nationwide distribution in early 2025.
“Since our first introduction to Bloom, I’ve been regularly impressed by the model’s evolution, its visionary founders, and their explosive development,” stated Doss Cunningham, Chairman and CEO of Nutrabolt, in an announcement. “With the breakout success of Bloom Pop and a record-breaking yr for Bloom Glowing Vitality, the model’s momentum presents a robust step-change development alternative for Nutrabolt. I’m assured Bloom is on observe to grow to be one of many fastest-growing and most talked-about beverage manufacturers within the years forward.”
Based in 2019, Bloom Vitamin affords high-quality well being dietary supplements and useful drinks geared toward serving to customers obtain their wellness objectives, the corporate says. Llewellyn and LaVecchia have all the time aimed to make wholesome dwelling extra accessible by reinventing on a regular basis merchandise with each taste and performance in thoughts, it provides.
“We’re extremely happy with the momentum we’ve constructed and the neighborhood we’ve cultivated,” stated LaVecchia, co-founder and CEO of Bloom, in an announcement. “Nutrabolt has been a useful accomplice ― totally aligned in our mission and a real champion of our model. With this expanded partnership, we’re excited to enter our subsequent part of development and create one thing actually significant collectively.”
The broader funding strengthens the business partnership between Bloom and Nutrabolt, additional supported by the continuing relationship with Keurig Dr Pepper (KDP), which continues to play a valued position in Bloom’s retail technique.
Citi acted as unique monetary advisor to Nutrabolt and offered dedicated financing. Gibson Dunn acted as authorized counsel to the corporate. Intrepid served as monetary advisors to Bloom Nu, LLC with Buchalter appearing as authorized counsel.
