Pabst Brewing Co., San Antonio, introduced the launch of its new gentle lager: Pabst Gentle. Rolling out nationwide this April, Pabst Gentle delivers the standard and affordability that buyers have come to count on from the Pabst title, the corporate says.
With simply 96 energy, 3.5 grams of carbs, and a 4.2% ABV, the brand new brew is crafted with premium hops and grains, leading to a crisp, refreshing style worthy of the Blue Ribbon, the corporate notes.
“We developed Pabst Gentle for individuals who need a fantastic tasting gentle beer with out overthinking it — low energy, low carbs, and priced proper, realizing worth means a lot to immediately’s shopper,” stated Kim Oakley, director of Pabst Gentle, in a press release. “We’re excited to get it within the fingers of beer drinkers in every single place who’re in search of one thing new to name their favourite gentle beer.”
John Kimes, senior vp of brewing at Pabst, added: “We developed a brand new, particular recipe for Pabst Gentle utilizing solely premium substances. El Dorado hops are hardly ever utilized in American Gentle beer, and so they create a easy, crisp, and refreshing style.”
Pabst Gentle’s packaging blends retro inspiration with a contemporary, clear design. It’s made to enchantment to immediately’s gentle beer drinkers whereas nonetheless giving a nod to Pabst’s iconic brewing historical past, it says. The model might be broadly obtainable in multipacks of 12- and 16-ounce cans in addition to particular person 25-ounce cans.
