As the vacations rapidly roll in, so do the gathering of seasonal food and beverages. Cherry soda model Cheerwine is including to the vacation festivities with the return of Cheerwine Vacation Punch, however for the primary time it will likely be obtainable in 12-packs of 12-ounce cans, alongside 2-liter bottles.
Impressed by the recipe for mixing Cheerwine, ginger ale and pineapple, Cheerwine Vacation Punch in 2-liter bottles was first launched in 2014. The discharge has delivered year-over-year development, however with the introduction of 12-pack cans affords new alternatives.
Pleasure Harper, vp of promoting and fifth-generation founding member of the family of Cheerwine, explains that though the 2-liter format stays standard with shoppers, demand has emerged through the years for extra handy codecs.
“Over the previous few years, because the 2-liter Cheerwine Vacation Punch has grown in recognition, we’ve constantly heard requests for a single-serve choice, each from shoppers and retailers,” Harper says. “The two-liter is ideal for vacation gatherings, however followers additionally need one thing they’ll take pleasure in on the go. That mirrors a broader trade shift towards smaller packages, which retailers are more and more prioritizing. With that in thoughts, we’re excited to increase this format to retailers this yr.”
Harper explains that aluminum cans enable the beverage model to suit extra moments.
“A single-serve, easy-to-carry format lets folks take pleasure in them at tailgates, vacation parades, yard cookouts, firepit hangouts and anyplace they’re on the go,” she says. “Additionally they chill quick, so that they’re chilly and prepared. And since Cheerwine Vacation Punch is already a staple in cocktail and mocktail recipes, the single-can development on social media makes it even simpler for followers to showcase inventive vacation recipes utilizing Punch.”
Harper notes that response to the brand new format has been fairly constructive.
“Retail companions love seasonal flavors that spark discovery and larger baskets,” she says. “Including cans must be one other sturdy vacation visitors driver, proper in step with shopper developments and nice for seasonal gross sales.”
Cheerwine Vacation Punch is on the market for a restricted time in 2-liter bottles and 12-pack cans at main retailers throughout North Carolina, South Carolina and in Savannah, Ga. Cans additionally can be found exterior of the Carolinas at Meals Lion (Virginia) and all Meals Metropolis places (Kentucky, Georgia, Tennessee and Virginia). To help the brand new packaging format in addition to the distribution enlargement, Cheerwine is rolling out activations throughout a spread of promoting and media channels this season.
“We’re supporting Cheerwine Vacation Punch with paid media, social media and occasion activation,” Harper says. “Moreover, we launched a enjoyable, festive consumer-focused marketing campaign partnering with standard Carolinas mixologists to create Cheerwine Vacation Punch recipes. They’re that includes these as seasonal specials all through the vacations at their institutions.”
Over time, Cheerwine has teamed up with standard mixologists to mark Vacation Punch’s yearly return, debuting inventive cocktail and mocktail recipes. This yr, the beverage firm partnered with 20 mixologists throughout the Carolinas to welcome the seasonal favourite again, additional increasing its attain by means of a inventive consumer-focused marketing campaign, it says.
