Ketel One Household Made Vodka is elevating the bar on daring celebrations, bridging iconic cocktails to cultural moments which can be “Made to Cocktail,” from iconic movies that spark dialog to gatherings that convey individuals collectively. When cocktail tradition takes middle stage, there is just one title behind the bar, the model says.
Actor and entrepreneur Patrick Schwarzenegger is reprising his function as The Spirit Advisor, persevering with his partnership with Ketel One. Schwarzenegger blends the model’s storied heritage with the world of leisure, guiding audiences by means of the season’s signature moments that join us, Ketel One says.
“It’s been unbelievable to proceed this journey with Ketel One,” Schwarzenegger mentioned in an announcement. “The vacations are a time to pause and benefit from the moments that convey individuals collectively — whether or not that’s an awesome martini, an awesome movie or each. Ketel One celebrates that feeling of reference to cocktails as timeless because the season itself.”
The vodka model is celebrating the connection between movie and cocktail tradition by means of a partnership with AMC Networks and creating customized social and digital content material, returning because the Official Vodka of the 2026 Sundance Movie Pageant.
This system additionally introduces a group of signature cocktails that transcend expectations, reflecting Ketel One’s place because the authority in cocktail tradition, it provides. On the middle of all of it is the Espresso Martini, Schwarzenegger’s cocktail of selection. The Espresso Martini is “a contemporary icon” that embodies the model’s dedication to outstanding events and timeless craftsmanship.
“Patrick’s return as The Spirit Advisor celebrates our shared perception that real hospitality transforms the on a regular basis into distinctive — by means of dedication, experience and a real sense of event,” mentioned Jessica Rawlins, model director at Ketel One Vodka, in an announcement. “Grounded in our Household Made heritage, we’re at all times striving to transcend expectations, inspiring shoppers to raise their very own signature moments this season — celebrating the shared artistry between movie and mixology, and the best way each convey individuals collectively by means of creativity and dialog.”
Ketel One says it has curated the last word movie-watching expertise, beginning with Schwarzenegger’s favourite Espresso Martini recipe, the Après Noir, which is impressed by the traditional serve. That is the cocktail he enjoys whereas watching vacation films with household on the small display and celebrating these lighting up the large display.
The Spirit Advisor’s Cocktail Package consists of all that’s wanted to create the Après Noir at residence: Ketel One Oranje, Mr Black Espresso Liqueur, cinnamon syrup and espresso, with an orange-twisted cinnamon stick for a heat, seasonal garnish. The cocktail package is now out there nationwide at CocktailCourier.com.
Because the season unfolds, Ketel One’s celebration of workmanship and tradition culminates on the 2026 Sundance Movie Pageant. In partnership with AMC, Ketel One will elevate a glass to the way forward for cinema whereas honoring its wealthy legacy, it says, a becoming toast because the competition marks a significant 12 months and a pinnacle second at its Park Metropolis residence.
Ketel One is about to take middle stage at official occasions and actions throughout Sundance, providing festivalgoers aged 21 and older cocktail experiences as unforgettable because the performances on display. The Ketel One Vodka Cocktail assortment on the Sundance Movie Pageant, created in partnership with world class bartender Charley Joly, consists of the Après Noir, Inexperienced Mild Martini and Sweater Climate.
The Inexperienced Mild Martini is a nod to the traditional movie, “The Nice Gatsby,” and combines complicated, refreshing and verdant elements for the right celebratory cocktail. In the meantime, Sweater Climate is impressed by Park Metropolis and is a boozy sizzling cocoa heightened with savory and fruit flavors, the model says.
Ketel One is giving one fortunate movie and cocktail fanatic the last word star therapy: a visit to attend a part of the 2026 Sundance Movie Pageant in Park Metropolis, Utah. One winner will get pleasure from luxurious lodging, round-trip flights, entry to unique screenings and the chance to toast the competition’s most memorable moments. To enter, shoppers aged 21 and older should go to www.spiritspromos.com/ketel-one/sundance-sweeps and supply the mandatory data.
