Penelope Bourbon launched Apple Cinnamon Previous Usual, a limited-edition ready-to-pour cocktail that reimagines the timeless traditional with festive taste, it says.
As the most recent version to Penelope’s ready-to-pour cocktails portfolio, Apple Cinnamon Previous Usual joins Peach Previous Usual and Black Walnut Previous Usual ready-to-pour cocktails, which can be found year-round nationwide and lately earned platinum awards within the Pre-Blended Cocktail class on the 2025 ASCOT Awards, the corporate notes.
“Our Apple Cinnamon Previous Usual is the third addition to our fashionable ready-to-pour portfolio, and it’s completely excellent for this time of 12 months,” stated Michael Paladini, Penelope founder and vice chairman of technique for MGP Substances, in a press release. “The bourbon and rye mix used for this Previous Usual makes this the right pour for the autumn.”
Danny Polise, Penelope co-founder and grasp blender, added: “We wished to present the Previous Usual a seasonal contact however nonetheless make it one thing you’’d pour anytime. We didn’t overthink it. Apple and cinnamon are timeless flavors that match naturally with what we already love about this traditional cocktail, including a contact of heat and spice.”
Introduced in Penelope’s matte white 750-ml glass bottle with deep apple-red lettering, this contemporary tackle the traditional Previous Usual is bottled at 80 proof (40% ABV).
Apple Cinnamon Previous Usual is offered now in 12 states together with Illinois, Massachusetts, Michigan, Missouri, New Jersey, New York, Oregon, Tennessee, Texas, Virginia, Washington and Wisconsin for a steered retail value of $29.99. Beginning in January 2026, Apple Cinnamon Previous Usual can be prolonged to all markets nationwide, the corporate says.
www.penelopebourbon.com
