Phorm Vitality introduced its nationwide launch of Honor. Educate. Unite., a model new limited-time-only cherry slush taste energy drink obtainable completely at 7-Eleven, Speedway and Stripes shops.
With this newest launch, Phorm Vitality proudly helps and honors those that serve our nation and communities. Every can offered between Oct. 27, 2025 and Feb. 1, 2026, unlocks a donation ($0.33 a can, $3.98 a 12-pack for every Phorm Vitality Honor. Educate. Unite.) to Folds of Honor, a nonprofit group that gives households of fallen or disabled U.S. service members and first responders with tutorial scholarships.
Behind this daring new taste are three veterans and enterprise leaders who imagine that serving those that serve is a lifelong mission. Brendan Whitworth, CEO of Anheuser-Busch, Joseph DePinto, CEO of 7-Eleven, and Lt. Col. Dan Rooney, Founder and CEO of Folds of Honor, got here collectively to carry this partnership to life and be certain that the households of the heroes who gave the last word sacrifice are supported with every can offered.
“We’re extremely proud to increase our longstanding partnership with Folds of Honor to incorporate Phorm Vitality,” Whitworth mentioned in an announcement. “This model and our companions are united by a dedication to high quality, innovation, and function ― and thru this daring new taste, we’re empowering our loyal Phorm Vitality shoppers to present again to those that have given a lot.”
DePinto added: “As a veteran I perceive the values of dedication, resilience, and repair—core qualities that our courageous army members stay by day-after-day, and one thing that can be of utmost significance to our companions at Phorm Vitality. Collectively, we’re not solely bringing an unique power drink to our cabinets at 7-Eleven, however we’re honoring those that serve our nation via donations to Folds of Honor.”
Produced by Anheuser-Busch with the backing of 1st Phorm and Dana White, Phorm Vitality launched nationally in June 2025. The power drink line has rapidly expanded to greater than 13,000 comfort shops nationwide, together with 7-Eleven, Speedway and Stripes shops in August.
To help its speedy development, Anheuser-Busch has invested a further $1 million to increase manufacturing capabilities at its Los Angeles Brewery.
“Anheuser-Busch has been a steadfast associate to Folds of Honor for 15 years, and we’re proud to see that dedication prolong via Phorm Vitality,” Rooney mentioned. “We’re deeply grateful for this partnership and for each particular person who chooses Phorm Vitality as they assist us honor the legacy of our heroes.”
Earlier this 12 months, MMA star Michael Chandler joined the Phorm Vitality workforce, embodying the self-discipline and authenticity that outline the model. Chandler can be a proud supporter of Folds of Honor, most lately stepping up at their celeb softball sport to assist elevate funds for army households.
Phorm Vitality is accessible in 4 authentic flavors ― Screamin’ Freedom, Grape Smash, Orange Fury, and Blue Blitz ― every containing a singular mix of elements aimed to help psychological focus and enhanced hydration, together with pure caffeine derived from inexperienced tea extract.
