PHX, a practical beverage that blends hydration and vitality in a single product, unveiled its signature drink lineup.
PHX combines a multi-functional beverage mixing of 700 mg of electrolytes and 200 mg of pure vitality from inexperienced tea. It contains 100% each day worth of eight important nutritional vitamins, and its distinctive ingredient mix delivers a superior style profile with zero sugar, the corporate notes.
PHX is produced by One 11 Manufacturers, a brand new start-up incubator led by Founder and Basic Supervisor Daniel Blake, that’s centered on innovation throughout the practical beverage sector. PHX is supported by entrepreneur and Barstool Sports activities founder Dave Portnoy, who will play an instrumental function within the model’s development and increase consciousness and visibility.
“At this time’s shopper calls for extra from their practical drinks – they need an vitality drink that does extra than simply energize or a sports activities drink that does greater than hydrate,” mentioned Blake in a press release. “However the performance they care most about wasn’t out there in a single beverage. That’s why we created PHX, a first-of-its-kind multi-functional drink that mixes elite hydration, pure vitality, and important nutritional vitamins multi functional.
“PHX has an electrolyte mix akin to or higher than market-leading sports activities drinks, it has pure vitality whereas main vitality drinks comprise artificial caffeine, and it has 100% each day worth of eight key nutritional vitamins to assist help the immune system,” Blake continues. “There’s nothing else available in the market at this time that delivers this mix of performance. We’re extraordinarily excited to work with Dave Portnoy, who is aware of a singular mix of expertise when he sees it, as we launch this new enterprise.”
Portnoy added: “Folks depend on me to be straight with them, so I solely get behind merchandise I actually consider in. PHX is legit. It retains you going if you’re grinding it out and tastes higher than the competitors. Daniel and his crew have nailed it with one thing completely different right here. I’m all in.”
PHX is a hydration vitality drink developed to help an energetic, busy routine and assist shoppers stand up and overcome challenges and obstacles of their on a regular basis lives, the corporate says. PHX delivers a hydration-packed efficiency increase together with 100% of key each day nutritional vitamins to help the immune system multi functional beverage, it provides.
The launch will function six flavors: Peach, Lemon Lime, Watermelon Lime, Blueberry Lemonade, Wild Berry, and Orange.
PHX initially launched in-store in New York, Massachusetts, and Ohio, and is increasing nationwide from July 14.
www.drinkphx.com
