This holiday season, Champagne home Piper-Heidsieck debuts its Code Rouge Version, a limited-edition present set designed to show heads and switch up the celebration.
Encased in a glossy, sculptural red-and-gold bundle impressed by a classic hearth extinguisher, Code Rouge is pleasure served with panache. Its eye-catching case design comes emblazoned with a daring invitation: “In case of Champagne emergency, break open case.”
Inside awaits a bottle of Piper-Heidsieck Cuvée Brut, the Home’s signature vibrant Champagne. Crafted from a mix of Pinot Noir, Meunier and Chardonnay grapes sourced from greater than 100 crus throughout Champagne, this emblematic multi-vintage cuvée is prized for its expressive character and chic profile. Vivid notes of pear, white peach, citrus and orange blossom are layered with toasted bread, almonds and mint.
“That is Piper-Heidsieck at its boldest,” stated Stéphane Decaux, CEO of Piper-Heidsieck, in a press release. “Piper-Heidsieck lights up life’s celebrations with pleasure. This uniquely designed set isn’t just a present, it turns into a name to have fun boldly, reworking any event into an exhilarating expertise.”
Piper-Heidsieck has a storied historical past with collectible design, having collaborated with Jean-Paul Gaultier, Viktor & Rolf and Christian Louboutin, and crafted unforgettable equipment from a lipstick present field to audio amplifiers. Code Rouge Version continues this legacy with a playful, premium aesthetic that displays the model’s aptitude for shock in its signature pink shade.
“With Code Rouge Version, you’re not simply giving Champagne — you’re giving a spark, a smile and a purpose to have fun,” stated Irene Habermeier, senior director of U.S. advertising and marketing. “As a value-added pack, it’s a showstopper on the shelf and a scene-stealer at any vacation gathering. When the second requires celebration, go rouge.”
The Piper-Heidsieck Code Rouge Version is on the market for $75.99 SRP on-line at Noble Wine Retailers in a 750-ml format and might be rolling out at choose retailers throughout the U.S. this winter.
