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Intestine well being is a well-liked matter for client and continues to turn out to be a product attribute in an increasing number of client packaged items gadgets.
In an April 2024 Pattern piece from Innova Market Insights titled “Fiber and Prebiotic Developments within the US,” the market analysis agency explains the advantages that prebiotics ship to customers.
“Prebiotics work in tandem with probiotics to enhance intestine functioning,” it states. “Probiotics are micro organism that profit the intestinal tract, and these microbes feed on prebiotic fibers. Successfully, prebiotics act as meals for probiotics.”
The insights additionally highlights that carbonated beverage have turn out to be one of many high classes integrating prebiotics, however notes there are extra alternatives past this format.
“Drinks are rising as vital classes for fiber and prebiotics,” Innova states. “Manufacturers can leverage prebiotics’ advantages past simply fiber ― together with texture, fats alternative, and sweetness ― so as to add worth in useful drinks akin to electrolyte drinks and drink packets, kombucha, and seltzer. The usage of prebiotics also can broaden the spectrum of well being advantages to incorporate extremely fascinating sugar discount.”
In a dialog with Beverage Business, Mike Lombardo, co-founder of Halfday, a better-for-you, gut-healthy iced tea model, joins the podcast to debate creation of the model in addition to its latest evolution.
