Primo Manufacturers, Tampa Fla., and Stamford, Conn., unveiled its new line of hydration drinks with the launch of Splash Refreshers alongside its new “Besties” marketing campaign, that includes Hollywood’s comedic duo, and real-life BFFs, Anna Kendrick and Insurgent Wilson.
In celebration of the brand new line, providing bubbly hydration with zero sugar and full taste, “Besties” pays tribute to the ability of feminine friendship wrapped within the actresses’ signature humor, the corporate says.
The marketing campaign launches with a nationwide 30-second spot that showcases Kendricks’ and Wilson’s real-life chemistry, candid humor, and authenticity to introduce Splash Refresher.
When People search to cut back their sugar consumption, Splash Refresher Glowing is hydration’s new, wholesome glow-up, the corporate says. By way of a sequence of playful and witty content material, the duo is bringing to life the enjoyment of friendship and the thrill of discovering a refreshing, glowing different to plain water, it notes.
“After I first tried Splash Refresher Glowing Beverage, I used to be like, ‘Wait. Why does this really feel like a vacation in my mouth?” Wilson stated in a press release. “It’s bubbly, it’s enjoyable, and abruptly I’m probably the most hydrated I’ve ever been. Plus, getting to do that marketing campaign with my bestie? Sure, please. We principally turned ingesting flavored water into a celebration.”
Kendrick added: “We’ve been making one another snort for years, and now we get to carry that very same vitality to one thing that makes hydration enjoyable, like Splash Refresher — as a result of plain water simply doesn’t replicate our personalities. It’s a win-win.”
The next 4 flavors can be found on cabinets now nationwide:
Kiwi Watermelon: The Kiwi Watermelon flavored Glowing Splash Refresher combines the tart essence of kiwi with the juicy sweetness of watermelon in each bubbly sip.
Rocket Freeze: The Rocket Freeze Glowing Splash Refresher comprises layers of blue raspberry, cherry and lime flavors ship a nostalgic blast of taste in each effervescent sip.
Blood Orange: The Refresher delivers the tang of Blood Orange taste.
Black Cherry: The Black Cherry-flavored Glowing Splash Refresher pops with shiny cherry notes with a touch of zero energy sweetness.
The launch marks a significant step for the model because it expands its lineup to incorporate nonetheless and glowing choices, giving customers a alternative in hydration, in notes.
“Splash Refresher has been bringing flavorful hydration to the marketplace for years. Now we’re bringing an much more enjoyable expertise to our followers with our new glowing choices,” stated Kheri Tillman, chief advertising officer at Primo Manufacturers, in a press release. “And identical to our nonetheless and glowing choices, a great buddy challenges you, conjures up you, and ‘refreshes’ you. That’s the spirit of our ‘Besties’ marketing campaign, starring the last word besties, Anna and Insurgent, who’re the proper embodiment of the lightheartedness and vibrance of the model.”
The 360-campaign was created and produced by artistic firm Grit, Denver.
