Saint James Iced Tea is taking a daring step ahead in its ongoing dedication to sustainability with a brand new packaging launch. Starting this month, the model is introducing its new 100% recyclable aluminum bottles nationwide, complementing its current Tetra Pak packaging.
This milestone underscores Saint James’ dedication to eco-efficient manufacturing, whereas delivering the identical premium, natural iced tea that has made it a class chief, it shares.
Saint James’ dedication to end-to-end sustainability begins with moral farming practices from licensed natural and Honest Commerce sources. The brand new aluminum bottles permit for the ultimate product be made utilizing lowered vitality and supplies that may be reused indefinitely, minimizing landfill waste. The brand new bottles additionally current a refreshed label design, that includes vibrant shade gradients and up to date variations of the model’s iconic flavor-forward, fruity, illustrations, it says.
“After experiencing such outstanding progress up to now few years, Saint James is thrilled to take this important step ahead in our model journey,” stated co-founder and Co-CEO of Saint James Brad Neumann in a press release. “We needed to stay moveable and resealable, however noticed a chance to offer a extra refreshing expertise to our prospects — by holding our merchandise colder and flavors brisker, for longer. Finally, the introduction of aluminum felt like a pure evolution of our dedication to delivering Iced Tea As It Ought to Be — good for each our prospects and our planet.”
As an official sponsor of the upcoming Stagecoach Pageant (April 25-27), Saint James will debut its new aluminum bottles at their Saint James Saloon activation (open to all ticketholders) and all concession stands all through the pageant. The bottles additionally will probably be occurring tour this Summer time, stopping in a number of main cities with the Saint James Cell Truck Tour.
The packaging launch coincides with an thrilling govt workforce growth, as Ed Thomas joins the model as vice chairman of nationwide accounts. Thomas joins Saint James after eight years with Spindrift the place he served because the vice chairman of gross sales for nationwide accounts and helped scale the model’s income from $20 million to $350 million-plus culminating in acquisition in early 2025. Thomas will probably be main up Saint James gross sales and distribution technique and managing relationships with retailers throughout each the U.S. and Canadian markets.
“Ed brings a wealth of trade expertise and experience to our management workforce, and we’re assured he’ll play a pivotal position in driving Saint James’s ongoing success,” Neumann stated. “As essentially the most senior addition to our rapidly-expanding workforce so far, his rent marks a real milestone for the model, underscoring our dedication to strengthening our management as we proceed on a trajectory of fast progress.”
Saint James’ new aluminum bottles launched on Amazon on Earth Day, April 22, and hit cabinets at main retailers comparable to Albertsons, Safeway, Kroger, Fred Meyers, Ralphs, King Soopers, Hannaford, and The Contemporary Market later this month. Aluminum bottles will probably be out there in Targets nationwide in September with extra retailers launching within the coming months.
