Schlafly Beer launched its new winter selection pack: Hiya Darkness. The 12-pack sampler gives three totally different types of darkish beers to take pleasure in within the colder months: Black IPA, Darkish Delicate, and Doppelbock.
Whereas many breweries look to winter to launch darker beers, like stouts and porters, Schlafly Beer hopes to shine a lightweight on various, area of interest types. The Hiya Darkness selection pack is offered from now to early February.
In previous years, Schlafly Beer has launched its Stout Bout sampler of 4 totally different flavors of stout as its winter selection pack, however this yr, Schlafly will spotlight its brewers’ skills round lesser-known, malt-centric types.
“We recurrently have extra offbeat types on faucet at our taprooms, so the Hiya Darkness pack is a chance to carry the abilities of our brewers and the taproom expertise residence. With a market crowded with stouts and porters, we invite customers to find out about totally different darker beer types this winter,” stated CEO David Schlafly in a press release.
The range pack’s design encompasses a photograph at night time of the Schlafly Beer Faucet Room, the unique brewpub for the model, which began at this location in 1991. With the signature structure of the 1902 former printing press constructing dimly lit juxtapositioned in opposition to daring neon lighting font, the design showcases how traditions will be new as soon as extra.
Schlafly’s Hiya Darkness selection 12-pack options 4 bottles of every of the three beers:
- Black IPA (6% ABV): Darkish, sturdy malts paired with the dank hops of an American IPA mix to spherical out this beer.
- Darkish Delicate (3.8% ABV): The OG English session beer, this brew is malt-focused and stuffed with taste.
- Doppelbock (6% ABV): Initially brewed by Munich monks as “liquid bread” to maintain them throughout prolonged fasts, this beer is a darkish lager.
This 12-pack is offered throughout Schlafly’s distribution in addition to Schlafly’s 4 brewpubs: Schlafly Faucet Room in downtown St. Louis; Schlafly Bottleworks within the Maplewood neighborhood of St. Louis; Schlafly Bankside in St. Charles, Mo.; and Schlafly Highland Sq. in Highland, Unwell.
