Seattle’s Greatest Espresso is brewing up a brand new inventive marketing campaign in partnership with Joel McHale to have a good time recent packaging and a brand new taste addition: Campfire S’mores Flavored Espresso.
In pursuit of bringing one {smooth} second to begin the day, the model blended many years of {smooth} roasting experience with a contemporary strategy to ship flavorful experiences and luxury, high quality and consistency in each cup.
As a part of the model’s refresh, Seattle’s Greatest Espresso simply unveiled Could Smoother Espresso Carry Smoother Days, a nationwide marketing campaign starring McHale, a Seattle-native and occasional aficionado. This humorous marketing campaign exhibits how Seattle’s Greatest Espresso helps make the hardest moments really feel a bit bit simpler from the all-too-relatable challenges of each day routines. Created by LA-based inventive company, HAYMAKER, the marketing campaign is operating throughout nationwide tv, digital and social platforms this spring.
“Very similar to Seattle’s Greatest, I’ve West Coast roots in espresso. Actually, my first job was working at a espresso cart, so being a part of this marketing campaign was a satisfying, full-circle second,” McHale mentioned in an announcement. “I depend on my each day brew from Seattle’s Greatest Espresso to outlive my not-so-smooth days, and I do know my fellow caffeinated comrades do too.”
The model’s daring new packaging options distinct color-coded taste panels for simple choice, hand-drawn illustrations for every mix, and a devoted panel for highlighting roast stage, identify, and tasting notes. With the brand new look additionally comes a brand new taste providing: Seattle’s Greatest Espresso Campfire S’mores, a smooth-roasted mix with notes of toasted marshmallow, milk chocolate and a touch of honey graham cracker.
“Since 1970, Seattle’s Greatest Espresso has been devoted to delivering a superbly roasted, constantly {smooth} cup of espresso. Whereas our mission stays unchanged, we acknowledge that life is something however {smooth} ― issues go improper, plans collapse, and generally you simply must roll with it,” mentioned Courtney Backman, model supervisor for Seattle’s Greatest Espresso. “By embracing these unpredictable moments with humor and relatability, we’re exhibiting that whilst you can’t at all times management your day, you possibly can at all times depend on the graceful, satisfying style of Seattle’s Greatest Espresso that can assist you energy by means of.”
Seattle’s Greatest Espresso Campfire S’mores Flavored Espresso is out there at retailers nationwide in each floor for a recommended retail worth (SRP) of $8.99 for an 11-ounce bag, and Ok-Cup for a SRP of $7.99 for a 10-count field.
