In time for summer season solstice, the sunniest day of the yr, Smirnoff ICE is dropping its summertime hack: Sunsurance, a brand new method to make sure the summer season forecast reads flavorful, enjoyable and 100% likelihood of sunny days, it says.
Smirnoff ICE is teaming up with content material creator and comic Boman Martinez-Reid to pay as much as $200,000 in Sunsurance all through the summer season, beginning with $50,000 to have fun the summer season solstice. Shoppers can “apply” for Sunsurance in two steps:
STEP ONE: Activate these submit notifications for @Smirnoff and be the primary to know when it’s time to sign-up for Sunsurance.
STEP TWO: When the alert hits, the can textual content “SUNSURANCE” to 24272. Greater than 2,000 (21 and older solely) will unlock $20 in ICE-cold money (awarded as Venmo credit score) to make use of nonetheless they want to take advantage of a sunny day.
To kickoff, Martinez-Reid is bringing his signature humor to native broadcasts in among the gloomiest and sunniest cities throughout the nation to share forecasts that locals really wish to hear, the corporate says. Delivering predictions of tasty treats, play and rays for days, he’ll remind everybody on the airwaves that whether or not it’s clear or cloudy, sunny day vibes are on the radar all summer season lengthy.
“I’m actually excited to group up with Smirnoff ICE this summer season ― it seems like the proper solution to carry some enjoyable and sunshine it doesn’t matter what the climate’s doing,” Martinez-Reid mentioned in an announcement. “Whether or not it’s cloudy or clear, we’re right here to make day by day really feel like a sunny day.”
Hannah Todd, director at Smirnoff ICE, added: “There’s nothing extra disappointing than gearing up for an ideal summer season day solely to have the climate spoil your plans. We figured everybody might use a little bit ‘Sunsurance’ – a enjoyable solution to preserve the summer season vibes excessive, regardless of the forecast. So whether or not you’re sipping on Sunny Days or an authentic Smirnoff ICE, we’re serving up these throwback flavors and summertime vibes folks crave.”
The corporate is also releasing its new Smirnoff ICE Sunny Days Selection Pack, that includes 4 award-winning flavors:.
- Cosmic Snowcone – A flavorful blast of purple berries and citrus flavors
- Lemon Shaved Ice – Zesty lemon with a citrus twist
- Orange Cream Pop – A style of nostalgia with orange soda
- Crimson, White & Berry – Cherry, citrus, and blue raspberry collide in a cool, daring burst of taste
Smirnoff ICE Sunny Days Selection Pack is out there now in 12-packs of 12-ounce cans with a recommended retail worth of $17.99.
