Leisure icon and entrepreneur Snoop Dogg introduced a strategic funding and partnership with Concord Craft Drinks, Los Angeles, to launch Iconic Tonics, a premium useful beverage model geared toward reshaping the class and redefining grownup beverage options.
As wellness and aware ingesting developments speed up, Snoop and Iconic Tonics are poised to disrupt the house with a various portfolio of revolutionary manufacturers designed to satisfy shoppers the place they’re — whether or not at dwelling, on the go, at leisure venues, or at their favourite bars and eating places, the corporate says.
“I’ve at all times been about innovation, and useful drinks are the subsequent frontier,” Snoop Dogg stated in a press release. “Folks need drinks that do extra than simply style good — they need advantages, and so they need selections. Concord Craft Drinks has been pioneering this motion, and collectively now as Iconic Tonics, we’re bringing one thing recent to the desk. That is greater than a model — it’s a way of life.”
Iconic Tonics combines Concord Craft Drinks’ experience in useful drinks, beverage innovation, model improvement, advertising and marketing, and technique with Snoop Dogg’s world affect and rising presence within the hemp-infused merchandise classes, together with his Demise Row Data Do It Fluid and Dogg lbs Doggy Spritz manufacturers.
Along with Snoop Dogg’s hemp-derived THC-infused Do It Fluid and Doggy Spritz manufacturers, Iconic Tonics’ portfolio options award-winning manufacturers together with:
• Lifeblood by Love Yer Mind (co-created with Wayne Coyne of The Flaming Lips): a mind-expanding line of elixirs
• Klaus: an expertly crafted line of infused mocktails by Grasp Mixologist Warren Bobrow
• Malus: an elevated cider expertise
• Herbaceé: refined wine-inspired botanical-forward drinks
• Elevate: hemp-infused seltzers designed for stability and rest
“We’re constructing a platform that’s larger than anyone model,” stated Evan Eneman, co-founder and CEO of Iconic Tonics, in a press release. “Shoppers are shifting past conventional alcohol and sugar-laden drinks ― they need perform, taste and expertise. With Snoop’s cultural attain and our confirmed means to develop and launch groundbreaking drinks, we’re setting the stage for the subsequent evolution in drinks. We’re thrilled to have Snoop Dogg as an investor and companion. Snoop’s imaginative and prescient for the hashish trade aligns completely with our mission to create constructive change with our useful drinks.”
Iconic Tonics manufacturers can be found by means of a rising distribution community of each on-line and in-store channels, together with high nationwide retailers like Complete Wine & Extra, regional companions like Woodman’s Markets, and native commerce platforms like DoorDash.
“We’ve constructed a trusted relationship with the management workforce at Concord Craft Drinks for years, and this partnership is a pure subsequent step,” stated Tiffany Chin, head of hashish operations at Snoop Dogg’s ventures, in a press release. “With our shopper attain and distribution and their experience in useful drinks and dedication to high quality, we’re poised for distinctive progress. Iconic Tonics will convey one thing really particular to shoppers ― great-tasting drinks with actual advantages.”
The workforce plans to increase the portfolio’s nationwide presence within the coming months, together with availability on the Snoop Dogg life-style ecommerce platform, SWED.com, with activations and product launches in markets nationwide, it notes.
