Glowing Ice introduced a limited-time collaboration with mini-cans that includes Cuties Lil’ Zipper mascot alongside the beverage’s iconic fruit-filled ice dice for 2 new flavors” Mandarin and Orange Cream.
“We all know that Glowing Ice customers crave refreshing citrus flavors, and Cuties are the deliciously wholesome snack they and their households attain for each time,” mentioned Tiffany Boyd, vp of omnichannel advertising at Speaking Rain, in an announcement. “Strategic partnerships like these strengthen connections with our loyal followers and spark curiosity with new communities of taste fanatics.”
Earlier this 12 months, Glowing Ice responded to shopper requests for smaller sizes by squeezing its hottest full-flavored glowing waters into mini-cans. Customers mentioned they needed variations right-sized for packing lunch bins, for gatherings and as an on-the-go deal with.
Glowing Ice mini-cans have constantly grown in each greenback and quantity gross sales. Now with Glowing Ice x Cuties Mandarin and Orange Cream within the combine, there are 5 core flavors, together with Fruit Punch, Kiwi Strawberry and Basic Lemonade. As with all Glowing Ice refreshments, these zero-sugar drinks include nutritional vitamins and antioxidants, in addition to colours and flavors from pure sources.
“We’re thrilled to associate with Glowing Ice to supply customers a pleasant new option to benefit from the candy taste of Cuties,” mentioned Sarah Deaton, director of selling at Solar Pacific. “Cuties is an iconic fruit model beloved by so many and we’re excited for customers to strive Glowing Ice x Cuties Mandarin and Orange Cream flavors.”
The Glowing Ice Cuties 7.5-ounce mini-cans are available in 10-packs and may be discovered at nationwide retailers.
Including further zest to its help for households, Glowing Ice and Cuties have teamed up with the Children In Want Basis (KINF), a nonprofit that companions with lecturers and college students in under-resourced faculties to create equitable studying areas for all college students. KINF believes each youngster in America ought to have equal alternatives and entry to high quality training sources.
Starting July 14, customers have the possibility to appoint a group within the U.S. by means of Glowing Ice’s on-line rewards program, Glowing Ice Rewards, to obtain a donation of faculty provides supplied by Glowing Ice and Cuties. 4 winners will likely be chosen after Sept. 30.
“Our partnership with KINF permits us to do one of many issues we do greatest ― sharing our success with our communities,” Boyd mentioned. “Bringing sources and college provides to under-resourced faculties has the potential to alter lives, and we’re excited to be part of that.”
