7-Eleven Inc., Irving, Texas, is rolling out a brand new promoting marketing campaign in help of Speedway shops. The Speedway Fill Up marketing campaign reminds shoppers that nice pit stops don’t simply finish on the pump, and highlight the countless methods to recharge, refresh and be able to hit the street from proper inside the shop, it shares.
On the core of the marketing campaign is a straightforward reality: simply as automobiles want gas to run, drivers want the proper enhance to energy by way of their day. From Large Gulp drinks to Large Chew scorching canine, Speedway gives all the pieces shoppers want to remain energized and prepared for what’s subsequent.
The Speedway Fill Up marketing campaign at present is working in choose markets in 30- and 15-second TV spots, 30- and 15-second radio spots, out of dwelling advertising and marketing, paid social, search and show and streaming audio and video. The spots additionally can be found to view on Speedway’s YouTube channel.
“We all know our prospects are at all times on the transfer, and generally they simply want a second to reset,” mentioned Marissa Jarratt, govt vice chairman and chief advertising and marketing and sustainability officer at 7-Eleven Inc., in an announcement. “With Fill Up, we’re reminding our prospects that Speedway is greater than a cease to fill your tank ― it’s a handy pause the place prospects can recharge and equipment up for no matter is forward.”
In celebration of the marketing campaign launch, Speedy Rewards members can settle down with a refreshing Large Gulp drink for simply $1 at taking part Speedway areas nationwide, obtainable for a restricted time by way of Aug. 26.
