Seattle-based Stanley 1913, a worldwide way of life model constructed for efficiency and cultural relevance, unveiled the second installment of its celebrated partnership with the Messi model and worldwide athlete, Leo Messi.
The co-branded Messi x Stanley 1913 assortment builds on the business success of the primary co-branded assortment, providing customers and athletes a brand new revolutionary design of product silhouettes impressed by Messi’s Argentinian roots and relentless pursuit of greatness, the businesses notice.
“With this second iteration of the Messi x Stanley 1913 partnership, we’re persevering with to push the boundaries of what efficiency drinkware can imply with athletes powering the model,” stated Matt Navarro, international president of PMI WW Manufacturers, in a press release. “It is a product with objective. The brand new assortment, spanning our hydration and café classes, honors the mindset that drives elite athletes and on a regular basis achievers alike — and we could not be extra proud to do that alongside a accomplice like Messi.”
The co-branded Messi x Stanley 1913 Striker Blue assortment simply landed, that includes a lineup of merchandise in an electrical blue colorway with embossed lightning bolts that play laborious in premium gold finishes.
The next is new from Stanley 1913:
Messi x Stanley 1913 Quencher ProTour Flip Straw Tumbler (40-ounce) $55: A brand new tackle the Quencher. Constructed based mostly on shopper suggestions, the leakproof Quencher ProTour Flip Straw Tumbler’ is the accompaniment for these at all times on the transfer— flip up the built-in straw to sip, then snap it shut when achieved.
Messi x Stanley 1913 IceFlow Flip Straw Jug (64-ounce) $65: Sip fast — flip up the built-in straw to gas on and off the pitch.
Messi x Stanley 1913 IceFlow Flip Straw 2.0 Bottle (24-ounce) $40: Has AeroLight know-how that makes it 33% lighter than most stainless-steel water bottles. Constructed-in flip straw for easy, on-the-go hydration.
Messi x Stanley 1913 Excessive Precision Move Mate System (1.3 quart) $60: Encompasses a distinctive stopper with no twisting wanted. The set off button brings a steady pour.
Messi x Stanley 1913 Basic Mate Mug (8-ounce) $30: Encompasses a conventional gourd form and stainless-steel building. Double-wall vacuum insulation retains brew on the perfect temperature. May be paired with the Mate Bombilla.
“Constructing this subsequent assortment with Stanley 1913 feels particularly significant,” Messi stated in a press release. “The Striker Blue colorway is impressed by the colours of my residence, Argentina, and it displays the fervour and precision I attempt to convey to the sport. Stanley 1913 stays a part of my every day life, particularly for mate, and collectively we’ve created one thing that is about connection — to tradition, to on a regular basis moments, and to the drive that pushes us all ahead.”
Impressed by Messi’s “Begin early, keep late” mantra, the artistic marketing campaign options close-up pictures of the brand new assortment throughout blue hour as a pickup recreation heads into the evening. Blue hour is the interval of twilight occurring simply earlier than dawn and simply after sundown, the place faint daylight takes on a blue hue — the blue hour temper provokes and unleashes that timeless dedication in these dedicated to superior efficiency and achievements of their sport, the corporate says.
The launch will even be delivered to life by means of an immersive activation at DICK’S Sporting Items Home of Sport in Miami, Florida on July 26-27, bringing followers and customers nearer to the partnership by means of unique entry, customized experiences and storytelling rooted in Messi’s tradition and impression.
The Messi model x Stanley 1913 assortment may be discovered on stanley1913.com beginning July 22.
