Glowing Ice reconfirmed its dedication to “saving lives at each ends of the leash” with the discharge of six-packs co-branded with the corporate’s nonprofit associate, K9s For Warriors, the nation’s largest supplier of educated service canines for navy veterans with invisible wounds.
The brand new co-branded Glowing Ice six-pack shows the K9s For Warriors brand, and all promotional supplies prominently characteristic Rocky, a shelter dog-turned service canine who was educated by K9s For Warriors. In 2024, Glowing Ice sponsored Rocky’s “presidential marketing campaign” as he travelled throughout the nation, even visiting Washington, D.C., to lift consciousness of veterans’ wants and the vital position that service canines play as lifesaving companions.
This 12 months, the model is reinforcing its assist as a K9s For Warriors nationwide associate whereas responding to customers’ need for a handy grab-and-go pack of Glowing Ice.
“At Speaking Rain, we imagine in residing life in full taste,” stated Speaking Rain CEO Ken Sylvia, in an announcement. “For us, life in full taste means supporting each bodily and psychological well being, which is why we’re so thrilled to crew up with K9s For Warriors on the launch of our new six-pack format. Everybody deserves a second probability to get a brand new ‘leash’ on life, and we hope many Glowing Ice followers will be part of us in supporting this vital mission by making donations of their very own to K9s For Warriors.”
Created in response to the buyer want for a mid-size pack between single serve and the 12-bottle selection pack, the brand new six-pack choices give Glowing Ice customers a handy, moveable method to get pleasure from extra of their favourite Glowing Ice flavors. Present six-pack flavors embody Orange Mango, Black Raspberry, and Basic Lemonade.
The co-branded six-packs will likely be out there in nationwide retail shops and on Amazon. In-store shows will embody a QR code linked to a K9s For Warriors funding web page, so that buyers can be taught extra concerning the group and assist its mission.
“All of us at K9s For Warriors are deeply grateful to Speaking Rain for his or her unwavering assist of our mission of saving rescue canines to allow them to, in flip, save our veterans,” stated Daniel Bean, CEO of K9s For Warriors. “Speaking Rain’s generosity straight permits us to rescue, prepare, and pair 17 service canines with veterans in want ― that’s 34 lives endlessly modified. K9s For Warriors is happy to see these co-branded Glowing Ice six-packs stocked in shops nationwide, serving to to unfold consciousness concerning the lifesaving affect service canines have on veterans with PTSD and different invisible wounds.”
Previous to a research completed final 12 months by the Nationwide Institutes of Well being, little analysis had been donesparkling on the flexibility of service canines to assist individuals affected by psychological well being issues. The research, which used K9s For Warriors service canines, discovered that veterans paired with educated service canines reported decreased severity of PTSD signs, in addition to decrease ranges of hysteria and despair.
“I’m so extremely grateful to Rocky’s most beneficiant sponsor, Glowing Ice, for making the pairing with Rocky doable and for partnering with the crew at K9s For Warriors to advertise the packages for my fellow veterans,” stated Rocky’s Warrior, Mark. “Your lifesaving and life-giving sponsorship is one thing I take into consideration daily. I fell in love with Rocky earlier than I even met him ― proper together with everybody else alongside his marketing campaign path. Think about my pleasure after I realized on Canine Day that the trainers paired him with me. It has been a whirlwind ever since and I can not thanks sufficient. I’ll endlessly be grateful to everybody at Speaking Rain who helped convey Rocky to me.”
