TÖST Drinks is kicking off the brand new 12 months with the debut of its signature glowing drinks in handy, ready-to-enjoy 250-ml cans. Now out there alongside TÖST’s 750-ml and 250-ml bottles, the brand new cans provide a trendy and moveable method to sip, the corporate says.
TÖST’s new packaging delivers the identical subtle, glowing style in a flexible and sustainable design, bringing extra choices to shoppers, based on the corporate.
Launching timed to Dry January, TÖST cans had been crafted for these looking for a non-alcohol possibility in settings the place a glass format may not be superb.
“After testing can codecs at experiential occasions and in arenas and sporting venues just like the T-Cellular Area in Las Vegas this previous fall, we’ve discovered that the canned format opens up a complete new world of prospects,” stated Brooks Addington, CEO of TÖST Drinks. “Whereas TÖST has turn into famend for our glossy and chic glass bottle design, we acknowledge that our clients love the simplicity and multi-use capabilities of cans. This new providing ensures that our identical nice beverage can now be really loved anytime, wherever.”
The launch of the can line displays TÖST’s ongoing dedication to innovation and assembly the wants of recent shoppers. On the heels of its latest launch of the TÖST Maker, a microsite that makes use of AI to assist craft the proper toast, the model seems to 2025 to additional solidify itself as one of many fastest-growing non-alcohol beverage manufacturers and the brand new can debut it simply a kind of first steps.
TÖST’s new canned format is at the moment out there for buy on the model’s web site, at a instructed retail worth of $3.49 for a 250-ml can or $13.99 for a four-pack. The canned format additionally will roll out to retailers nationwide all through 2025 and will likely be supported by commerce present activations, co-branded partnerships and avenue group giveaways in key markets, in addition to a sturdy social media marketing campaign together with distinguished influencers.
